For Erica Domesek, founder of DIY lifestyle brand P.S.- I made this, inspiration is oxygen . . . she can’t breathe without it.
In the latest episode of Behind the Design, she shares her vibrant studio and philosophy with Jeremiah Brent. Surrounded by immaculately arranged art supplies, color-coded craft materials and dozens of projects, the two discuss how Erica turned a desire to help people into a company that continues to evolve with her and an audience of DIY devotees.
It all began when her friends wanted to come over and make necklaces. Now, Erica and her team develop a constant flow of fashion, food, lifestyle and beauty projects based on ideas generated in their everyday lives, or directly influenced by social media submissions. Check out the episode above, and you’ll see for yourself why creating can be such a fun and beautiful way to live.